Why Apple Killed the iPod: And Why People Want It Back

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Published Sep 19, 2026

Why Apple Killed the iPod: And Why People Want It Back.
Why did Apple kill the iPod - and why are people buying old iPods again?
The iPod helped rescue Apple, transformed the music industry and placed thousands of songs in people’s pockets. Its iconic click wheel, white earbuds and unforgettable advertising made it one of the defining products of the early 2000s.

But the iPod did not disappear because it failed. Apple deliberately introduced the product that would eventually replace it: the iPhone.
In this video, we explore the rise and fall of the Apple iPod, how Steve Jobs turned an awkward MP3-player market into a cultural phenomenon, why Apple allowed the iPhone to destroy its own successful product and why collectors and younger listeners are now returning to old iPods.

As streaming subscriptions, algorithms and constant smartphone notifications become part of everyday life, the iPod’s limitations are beginning to feel surprisingly attractive. It offered physical controls, music without interruption and a library that actually belonged to its owner.

Was Apple right to discontinue the iPod? And would you buy a modern version if Apple brought it back?

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#iPod #Apple #SteveJobs